Best Business Listing Sites in 2025

What counts as a listing?

A business listing is a public profile of your business on a third‑party site or app that shows NAP (Name, Address, Phone), categories, hours, photos, reviews, and links. Examples include Google Business Profile, Apple Business Connect, Bing Places, Yelp, Justdial, and niche directories like TripAdvisor or Practo.

> Pro tip: Social profiles (Facebook Page, Instagram Professional account, LinkedIn Company Page) also function like listings when they show NAP and link to your site. Include them in your audit.

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How to choose directories (3‑step filter)

1. Relevance: Does this directory list your business type in your target location?

2. Reach: Does it rank on page 1 for your keywords or power popular apps/maps?

3. Return: Does it drive calls, messages, bookings, or quality backlinks?

If a directory fails 2 of 3, skip it.

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Top Global Business Listing Sites (2025)

Claim these first—they power the big maps, voice assistants, and discovery apps.

1. Google Business Profile (GBP) – Non‑negotiable for map pack, Search & Maps.

2. Apple Business Connect – Powers Apple Maps/Siri; iOS market share makes it essential.

3. Bing Places – Surfaces in Bing, Microsoft Start, Windows widgets, Copilot experiences.

4. Facebook Page – Local discovery, messaging, reviews; strong local reach.

5. Instagram Professional – Location pages, messaging, “Reserve/Order” integrations.

6. LinkedIn Company Page – Trust and branded discovery; B2B especially.

7. Yelp – Influential for service, dining, and used by Apple in some contexts.

8. Foursquare – Data provider powering many apps; good for POI integrity.

9. OpenStreetMap (OSM) – Community map data used widely (delivery/logistics apps).

10. MapQuest – Ancillary map presence and citations.

11. Yellow Pages (US) – Legacy authority; still ranks for many local terms.

12. Better Business Bureau (BBB) – Trust booster in North America.

13. Hotfrog – General business directory with global footprint.

14. Manta – SMB directory; often ranks for category terms.

15. Cylex – Broad coverage, review features, structured profiles.

16. ChamberofCommerce.com – Authority + local chamber linkage.

17. Local.com – Supplemental US local presence.

18. Trustpilot – Review platform with strong SERP presence.

19. SiteJabber – Retail/e‑com and service reviews.

20. Glassdoor – Employer brand (helps talent acquisition and trust).

Honorable mentions: Nextdoor (neighborhoods, US), Angi/HomeAdvisor (home services, US), Houzz (home & design), Thumbtack (US), Bark (services), Crunchbase (B2B discovery), G2/Capterra (software/SaaS), Tripadvisor/Booking.com (travel).

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Best India‑Specific Business Listing Sites

If you operate in India (or target Indian users), prioritize these after the global core:

1. Justdial – Massive reach across categories; calls and WhatsApp leads.

2. IndiaMART – B2B powerhouse; RFQs and supplier discovery.

3. TradeIndia – B2B directory and marketplace for industrial categories.

4. Sulekha – Services marketplace (home, education, events, etc.).

5. Urban Company (formerly UrbanClap) – Verified service providers; local demand.

6. Grotal – Pan‑India directory; useful supplemental citation.

7. Yellow Pages India – Legacy listings; additional citation.

8. AskLaila – City‑wise local discovery.

9. NearMeTrade – SME/SMB listings; extra coverage.

10. MSME/UDYAM & Government Portals – Not a directory per se, but trust/verification.

11. Zomato – For restaurants/cafés (menus, delivery, reviews).

12. Swiggy – Restaurant discovery & delivery (merchant pages act like profiles).

13. Dineout / EazyDiner – Reservations, offers; hospitality exposure.

14. MakeMyTrip/Goibibo – Hotels, homestays, travel experiences.

15. OYO / Airbnb / Booking.com – Hospitality accommodation platforms (listings).

16. Practo / Lybrate – Healthcare clinics/doctors.

17. 1mg (Tata 1mg) – Pharmacies/clinics (where eligible).

18. NoBroker / MagicBricks / 99acres – Real estate services and agents.

19. Justdial B2B – For wholesale/suppliers.

20. Local City Portals – City‑specific (e.g., [City] Yellow Pages, municipality vendor lists).

Niche & Industry‑Specific Directories

Choose from this menu based on your category:

Hospitality & Travel

Tripadvisor, Booking.com, Airbnb, MakeMyTrip/Goibibo, OYO, Expedia

Restaurants & Food

Google, Apple Maps, Zomato, Swiggy, OpenTable, Dineout/EazyDiner, Yelp

Healthcare

Practo, Lybrate, 1mg, Google/Apple Maps, Bing, ClinicSpots

Home & Professional Services

Urban Company, Angi, HomeAdvisor, Thumbtack, Bark, Houzz

Legal & Financial

Justia, Avvo (US), FindLaw (US), CAclubindia (India – finance/professionals)

Education & Training

UrbanPro, Sulekha, Coursetakers (category‑specific), Shiksha (colleges/courses)

Real Estate

MagicBricks, 99acres, NoBroker, Housing.com, Zillow/Realtor.com (US)

Automotive

CarDekho, CarWale, ZigWheels, AutoTrader (region‑specific)

Beauty & Wellness

Nearbuy, Fresha, StyleSeat, Urban Company

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International Alternatives by Country/Region

Use these in addition to the global core when targeting these markets:

UK: Yell, 192.com, Thomson Local, Scoot

Australia: Yellow Pages AU, TrueLocal, Hotfrog AU, StartLocal

Canada: YellowPages.ca, 411.ca, BBB, Profile Canada

EU (general): Europages, Hotfrog EU, Cylex country sites

UAE/GCC: YellowPages UAE, YallaBanana (varies), Connect.ae

Singapore: Yellow Pages SG, Streetdirectory

South Africa: Brabys, Yellow Pages SA

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One‑to‑Many Listing Tools (Pros & Cons)

Examples: Yext, Uberall, Moz Local, BrightLocal, Semrush Listing Management.

Pros: Huge time‑saver, consistency across 40–100+ sites, duplicate suppression, quick updates.

Cons: Recurring cost; some data may revert if you cancel; not every niche site is covered.

When to use: Multi‑location brands, agencies, or when you need to fix dozens of NAP issues fast.

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Optimization Checklist (GBP/Apple/Bing + directories)

Tick these for every listing you claim:

NAP consistency: Exact same business name, address format, phone, and website URL.

Primary & secondary categories: Match your top keywords; avoid stuffing.

Business description: 500–750 words, benefits‑led, keywords woven naturally, include service areas.

Hours & special hours: Add holidays and seasonality; keep live.

Attributes: e.g., wheelchair access, outdoor seating, online appointments, parking.

Photos & videos: 10–20 high‑quality images; logo, exterior, interior, staff, products.

Products/Services: Add SKUs, service menus, price ranges.

Posts/Updates: Weekly posts on GBP; offers/events.

Q&A & Messages: Seed top FAQs; turn on messaging where available; set quick replies.

Reviews: Ask ethically, respond to all (especially 1–3★) within 48 hours.

UTM tracking: Add ?utm_source=directory&utm_medium=referral&utm_campaign=local to URLs.

Service area vs. storefront: Choose correctly; hide address for service‑area businesses.

Pin accuracy: Drag map pin to entrance/parking.

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Duplicate cleanup & consistency

Find duplicates: Search variations of your name/old phone/old address.

Claim & merge: Use each platform’s merge/closure flow; mark permanently closed if moved.

Canonical NAP: Decide a single, final NAP and stick to it everywhere.

Call tracking: Use a tracking number as primary and real number as additional (where supported) to protect NAP.

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Measure ROI: UTM + call tracking

UTM example: https://www.example.com/?utm_source=justdial&utm_medium=referral&utm_campaign=local

Phone tracking: Dynamic call tracking on the site; static tracking numbers on listings that support secondary numbers.

Goals to watch: Click‑to‑call, direction requests, bookings, WhatsApp/DMs, revenue.

DIY Audit Template (columns to track)

Create a sheet with these columns to manage your rollout:

Directory / Country

URL of Your Listing

Status (Not Started / Submitted / Pending Verification / Live)

Primary Category / Secondary Categories

NAP (as shown)

Hours + Special Hours

Products/Services added (Y/N)

Photos/Videos added (count)

Lead Types (Calls / DMs / Bookings)

UTM Link Used (Y/N)

Notes (duplicates, merge requests, support tickets)

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FAQ

1) Are paid directories worth it?

Sometimes. Evaluate cost per lead vs. free alternatives. Start free; test paid upgrades only where you see real traction.

2) How many listings do I need?

For most SMBs, 15–30 quality listings plus a few niche sites beat 100 low‑quality links.

3) Will listings alone rank me?

No. They’re a foundational signal. Pair with reviews, on‑page SEO, quality content, and local links.

4) How long until results?

Initial visibility gains can appear in 2–6 weeks; stronger impact builds over 2–3 months as data propagates and reviews grow.

5) What if my business is service‑area only?

List a service area and hide the address where supported. Keep NAP consistent.

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Quick Start: 10‑day rollout plan

Day 1–2: Claim Google, Apple, Bing; fix NAP; add categories, hours, photos.

Day 3–4: Set up Facebook, Instagram, LinkedIn; post and enable messaging.

Day 5–6: Add India‑specific or country‑specific directories.

Day 7: Add 10 niche sites for your industry.

Day 8: Implement schema + UTM. Start review requests.

Day 9: Find & merge duplicates.

Day 10: Track calls/clicks; schedule monthly updates.

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Final Thoughts

In 2025, the winners are businesses that combine map accuracy, rich profiles, and relentless review management across the right directories. Use this guide to prioritize the listings that actually drive leads—not just links. If you want a category‑specific checklist or a regional rollout plan, duplicate this and tailor the site list to your city and niche.